Move fast (without breaking things)

  • A portfolio website homepage featuring large, colourful 3D text spelling “Hello”. Below, a bio introduces Jamie Clarke as a designer of typefaces, logotypes, and illustrations. A portrait of Jamie smiling is included.
  • A composition of large design elements, making up a concierge guide for Japan for Tokyo Concierge’s brand
  • A modern, minimal website for “A Human Future”, a software development studio. Bold black text with green highlights introduces the company. A stylised image of a person with a green overlay appears below, alongside a description of their remote-first approach.

Set.Studio is a boutique agency that gives organisations of all shapes and sizes, superpowers

We’re a small team at the top of our game, partnering strategically with organisations to help build systems that actually work for them, saving budgets in the long term.

We succeed with every client that works with us because we make everything simple — the process, the user experience and the output — because simpler is always better when communicating your brand to your audience.

Why work with us

Invest smart and strategically

We cut through the noise, ignore hype cycles and calculate what will make an impact for you. Our primary focus is efficiency and minimising waste with our sprint-based, low risk, iterative process. There’s no long-winded moonshots here, just a tangible return on investment that a traditional agency couldn’t dream of delivering.

Adapt or get left behind

We won’t let you chase and mimic your competitors because you’ll be too busy blowing them out of the water. Market leaders adapt as a competitive edge and that’s exactly where we’ll position you, without compromising on quality.

Trust us to deliver the goods

We take complete control of projects because we know you’ve got way too much to do already! We become an extension of your team, bringing decades of experience close to where it matters while taking the weight of the project off your shoulders at the same time.

Selected client success stories

  • We helped grow a 6 figure a year revenue business to an 8 figure a year business

    A composition of selected elements from the “Scott’s Bass Lessons” website, highlighting the “Players Path” feature. It includes a progress tracker, skill levels from beginner to advanced, and a sidebar with the brand logo and name.
    Scott’s Bass Lessons UI design, design system, conversion optimisation

  • A focused, performance-first, themeable system we produced reduced conversion costs by over 70%

    A composition of selected elements from “The Lost Estate” website, featuring bold typography, vintage-inspired illustrations, event details, customer reviews, and booking buttons. The design uses a dark theme with red and gold accents.
    The Lost Estate Highly themeable system, conversion optimisation, brand refinement

  • Redefining marketing strategies and a design system resulted in a 7x increase in subscriptions

    A composition of selected elements from the OCEG website, featuring bold typography, certification cards, and a structured career pathway for becoming a GRC professional. The design uses a striking red colour scheme with modern layouts.
    OCEG Design system, marketing site redesign, asset creation, UX optimisation

  • We produced a design system that enabled developers to design without creative support

    A composition of selected elements from the “web.dev” website by Google, showcasing its design system, web vitals insights, code examples, and accessibility guidelines. The layout features a dark theme with a modern interface.
    Google Design system, platform roll-out

  • A respected finance blog started working with us and evolved in to a trusted investment service

    A composition of selected elements from the “Capitalmind” website, featuring its bold logo, wealth-building tagline, subscription pricing, a podcast player, and navigation links. The design uses a modern layout with a green and purple colour scheme.
    Capitalmind UI design, consultancy

  • We run an ever-popular publisher, sharing our design and development knowledge with the community

    A composition of selected elements from the “Piccalilli” website, showcasing its brand identity. The design features bold typography, a black and yellow colour scheme, and highlights from the site, including articles, courses, and a front-end education tagline.
    Piccalilli brand strategy, UI design, visual identity, design system

  • We enabled a legendary designer to take back control of their font sales, increasing profits

    A composition of selected elements from Jamie Clarke’s website, featuring bold 3D text spelling “About,” a biography section, and images of Jamie working. The design highlights his expertise in type design and lettering.
    Jamie Clarke Type UI design, front-end development

  • We refined a leading agency’s brand to enable solid growth and more profitable engagements

    A composition of selected elements from the “TetraLogical” website, featuring a bold purple and pink theme, accessibility-focused testimonials, UI components like buttons and accordions, and a structured colour palette representing inclusivity and sustainability.
    TetraLogical UI Design, WCAG AAA compliant front-end development

Studio

We’re small, but we pack a punch.

Set Studio is a UK-based, tight-knit group of creatives, strategists and technologists with plenty of bite that adapt to excel, no matter what we’re faced with, thanks to our iterative approach to design and development.

You get honesty, pragmatism and a team that want nothing more than to deliver excellence at all points, who will swim against the tide to get there. With a combined industry experience at the highest level of over 50 years, you couldn’t be in better hands.

  • Andy Bell's profile picture

    Andy Bell

    Founder

    Ruthlessly pragmatic strategist and educator

  • Leanne Renard's profile picture

    Leanne Renard

    Tech Lead

    Systems obsessed, web standards specialist

  • Jason Bradberry's profile picture

    Jason Bradberry

    Design Lead

    Mind-blowingly creative, typography aficionado

  • Vicky Morris's profile picture

    Vicky Morris

    Producer

    Talented data analyst, strategist and friendly organiser

  • Various black and red squares distributed in an organised fashion

    The Network

    Specific expertise

    Trusted, talented and verified independents that fit like a glove in the studio

What we do

Design

  • Branding
  • User experience design
  • Conversion optimisation
  • Design systems
  • Design that makes your eyes smile

Technology

  • HTML, CSS, and JavaScript
  • A whole raft of popular CMS solutions like WordPress, Sanity, Kirby and Craft
  • JavaScript meta-frameworks such as Astro, Nuxt and Eleventy
  • Inclusive, high performing user interfaces that work for everyone
  • Flexible layout systems
  • Web standards that work anywhere
  • Front-end architecture

Strategy

  • Campaigns
  • Content design
  • Design and code reviews
  • Consultation and education
  • Pragmatic technology strategies

Experience

+10

Over 50 years of combined, elite level experience

We’ve been there and seen it all

In their long, successful careers, our team have worked with some of the largest, well-known brands and organisations. They’ve also helped smaller organisations and startups explode in growth, completely transforming them from root to branch.

  • Natural History Museum
  • Google
  • Harley-Davidson
  • NHS
  • Sky
  • VICE
  • Scott’s Bass Lessons
  • Oracle

What our clients say about us

  • web.dev wouldn't be what it is today without Set’s direction. The major redesign, with the new design and component systems they shipped have set our team up for the future.
    Paul Kinlan Lead for Web & Chrome Developer Relations, Google
  • Working with Set has revolutionised our approach to launching our digital brands. Their solutions have enabled us to deploy new websites faster than ever before, completely transforming our paid digital testing processes. Thanks to Set, we're empowered to test, iterate, and refine rapidly, all without needing external developers. They’re more than just a design and development team; they’re essential partners in our digital growth.
    Will Kunhardt Co-founder, The Lost Estate
  • We started working with Set on a small design system for our resource centre. This allowed us to rapidly iterate and eventually expand to a whole-site redesign with their help. We've built up a really good, ongoing relationship with Set because of the success of this iterative approach, and continue to further improve OCEG with them as our design strategy partners.
    Scott Mitchell Founder & CEO, OCEG
  • I have identified your superpower. Your ability to strike a balance between giving us what we wanted and not including elements that you believed wouldn’t add value to our brand was truly commendable.
    Akanksha Maulik Director, Capitalmind
  • I worked with Set on a creative technology build that really set out to do something bold and ambitious from a design perspective. The Set team delivered a result I was thrilled with – outstanding quality to time and budget and a frictionless workflow. Unreservedly recommend Set and already looking forward to working together again.
    Tom Rhumbold Founder, A Human Future
  • Set Studio have been fantastic. They’ve created a world-class website while helping me refine how I present my business to clients and customers. Their expertise navigating the challenges of my e-commerce platform has been invaluable. I couldn’t be happier with the outcome.
    Jamie Clarke Founder of Jamie Clarke Type
  • For our website redesign, Set Studio was the only choice. Their deep understanding of inclusive design ensured accessibility was seamlessly integrated into bold, vibrant visuals and animations. With a content-first, iterative approach, they kept everything on track, making the entire process a delight.
    Henny Swan Director at Tetralogical

Approach

We’re just not like the others, seriously.

We actually mean that too because we know what other agencies can be like and how expensive and destructive working with the wrong partners can be.

The difference with us is we work in efficient two week blocks of time on smaller iterations. Working like this gets you where you need to be faster with less risk and more efficient returns on your investment, with plenty of off-ramps.

We also work with you exclusively, giving you access to our elite team — not a subset that a larger traditional agency typically offers, making us a valued investment, not another expense item.

Here’s how we compare:

Set StudioTraditional Agency

Full studio focus on your project

A small subset of the team working on your project, along with multiple other projects

Senior level staff working on your project

Less senior and junior members working on your project

Fair pricing with lower overheads

Lots of expensive overheads, resulting in inflated prices

We take complete charge, allowing you to do your day job in peace

Frequent requests for sign-off, approval, meetings and content

Direct contact with recognised experts in design and technology

Access to an account manager who relays information between client and agency

Iterative, efficient process

Long-winded traditional waterfall process

Pricing and availability

We’re honest about our efficient pricing. It’s based on two week blocks of time, priced the same for everyone. Every time block ends with a playback and review to make sure we’re all on track to deliver on time and on budget.

Budgets are also fixed up front, to make budgeting easier for you.

Each two week blocks of time costs:

£15,000 per block

Excluding VAT and sales tax, where applicable

Typical project budgets

Instead of responding to “how much is a website?” with “how long is a piece of string?”, we’re transparent about typical budgets. Every case is different, but here’s some ballpark starting prices to give you an idea of whether we fit your budget plans.

  • Consultation: £15,000
  • Landing and launch pages: £45,000
  • Brand design: £60,000
  • Website design: £90,000
  • Ecommerce: £135,000

We’re currently fully booked

Join the waitlist

We’re not kidding when we say clients get the whole studio focused on their project and that’s exactly what we’re doing right now.

Join the waitlist and we’ll send you an email as soon as we have an update of our upcoming availability.

Join the waitlist

We’re always available to chat, so get in touch. We’d love to hear from you.