It’s all about product landing pages this week. Rather than the typical formula we’ve got tired of and ridiculed over the years — these landing pages really pack a punch.
Arc
⚠️ Motion warning
I’m all-in on Arc as my main browser these days — it’s fantastic. The product landing page is equally fantastic too.
The landing page doesn’t overload you with content and gets the message across — that it is the browser of the future — really concisely. The attention to detail with texture, imagery and scroll-based interaction (especially the “space” part) is great.
Silv Peanut Butter
⚠️ Motion warning
There’s a couple of bits I’m not a fan of here. Scroll-jacking (when the website hijacks natural scroll) is totally unnecessary and frankly, problematic in probably 99.9% of contexts. This site firmly sits in the 99.9%, I’m afraid. The performance of this site appears to be pretty low too, which for us, is worrying, because it’s almost certainly affecting conversion. I can only image how it performs on a mid-range or low-powered device.
But, aside from that, it’s a lovely site. The product imagery is superb — as are the headlines. You simply cannot beat well-written headlines that tell you everything. It’s a copywriting art and the producers of this site have got it down to a T.
MANA yerba maté
⚠️ Motion warning
Our designer, Leanne, started the week by sharing this one in our Slack and by gosh, from a visual perspective, it’s a beauty. There’s a concerning lack of selectable text though, which is an accessibility red flag.
Looking back at the Silv Peanut Butter site and it’s scroll-jacking: I’d say this site does it better. I honestly think if they got rid of the effect on this site — which seems to smooth the scrolling, rather than fully hijack it — it would be much better. Regardless, I love how creative and frankly, wild, the site is.
Reading list
- May I Submit Utopian Turtletop?
- “Make it easier” is not a product strategy
- Design systems in the time of AI
Thanks for reading this issue of The Index, by Set Studio. You can get future updates in your RSS reader, or subscribe to get the next issue in your inbox.
Until the next issue, take it easy 👋
— Andy Bell
Hey there, we are Set Studio.
We make stunning websites. It's that simple.
We help organisations set clear goals and deliver them with confidence, by helping them produce stunning websites that work for everyone.
We would love to help you produce stunning websites, too. Why not see what we’re all about?
You can also get in touch or drop and email to enquiries@set.studio.